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All too many times overwhelmed caregivers are physically and emotionally depleted and need to take time to rest and care for themselves. Believing in a holistic approach to caregiver stress and a strong commitment to helping our members find the right solutions, we created this blog to help you connect with others who, like you, may be facing the same eldercare issues and challenges. Feel free to comment, ask questions, and submit articles. Please forward the blog link to your family and friends. They'll be glad you did.

Warm regards,

Patricia Grace
founder & CEO
Aging with Grace

Friday, October 15, 2010

Older Americans doing the most online research for products and services

Who has the time and money to make the most information purchasing decisions after doing their research online? Baby Boomers, according to a new survey by Pew Research Center’s Internet and American Life Project, have the highest percentage of respondents that are researching products and services online. The survey shows that 81% of the 50-64 age demographic surveyed are doing research for products and services online versus 80% for the 30-49 demographic. Only 68% of respondents over 65 were doing research according to the survey. Whether they’re searching for senior housing, airline tickets or cars, this group’s internet research savvy is going to grow over time and their dissatisfaction will drive their search further for the truth. The truth is out there and like Mulder and Scully, they will find it.

Pew Research Center’s Internet and American Life Project Online Product Research Survey

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